As humans, we instinctively react to color. Countless objects in the natural world send messages to our brain via color. Whether it’s a blue sky, red fire engine, or a yellow and black bumblebee, color evokes a psychological response.   Whether you draw from nature, history, personal experience or a myriad of other sources, Benjamin Moore's Color Palette is there to inspire you.  

Common Uses of Color

Knowing how color is commonly used in design projects is another helpful approach to selecting color. The design professionals constantly monitor the latest research on psychological and physiological responses to color to create effective and stimulating design. As you think about your project, consider the following uses of color.



Red The strongest energy of any color, red is best used in rooms that require interaction, such as dining rooms, where it is thought to stimulate the appetite. Red also adds drama to dens, hallways and powder rooms.



Pink A pale red, pink is associated with a delicate, feminine look and is used to soften and lighten the look of bathrooms and bedrooms. Pink may be looked upon as elegant, refined and poised.



Orange Often considered the most social color, orange is also the color of creativity and imagination. It works well in family rooms and dining rooms, as well as bathrooms where its peach tones help complement skin complexions. 


Yellow The color of happiness and optimism, yellow suggests positive, cheerful feelings and can be used to brighten practically any room. Yellow is great for “work rooms” such as kitchens and laundry rooms. 



Green Associated with health and fertility, green is a cool, relaxing color that also connotes a feeling of renewal and growth. It works well in living rooms, dens and bedrooms and is considered a natural, neutral tone.



Blue Tranquil and meditative, blue is perhaps the most peaceful of all colors, exerting a soothing, calming influence. Great for bedrooms and baths, it’s often used with an accent color, as too much blue can create a cold, dreary feeling. 


Purple Traditionally the color of royalty, purple tones evoke a feeling of luxury and nobility. This majestic color works well in bedrooms, living rooms and bathrooms where it can give a sense of lavish opulence. 



Brown An earth tone, brown is the most natural of all colors and helps “ground” any color scheme. Brown is good for living rooms, dens and hallways. It works best with an accent color that will keep it from becoming too monotonous.



White White is the most neutral of all colors and gets along well with practically any other shade. Elegant and sophisticated, it can be used to open up spaces and as a backdrop for kitchens, baths and any room that requires a crisp, clean, well-designed look.


Black A dramatic color, black is often used as an accent to embolden other tones.It works well with white to create a classic, timeless motif. You can also use black with jewel tones for a sparkling magical appearance.