Below is an excerpt from an article found on the Benjamin Moore website. There is truly great value in a premium paint.

(MONTVALE, NJ—JUNE, 2011)—Benjamin Moore has scored a decisive coup in the hotly competitive field of paint brands. According to the J.D. Power and Associates 2011 Interior Paint Satisfaction StudySMr released last month, Benjamin Moore ranks highest in customer satisfaction with interior paint. The premium brand bested 19 other paint brands, earning an index score of 791 on a 1,000-point scale. Moreover, Benjamin Moore outranked the others in three areas that consumers consider among the most important performance virtues: application, product offerings and design guides. Now in its fifth year, the J.D. Power and Associates consumer study on interior paint satisfaction was based on more than 8,900 respondents who purchased and applied interior paint within the previous 12 months.

For complete details see the attached link. http://www.benjaminmoore.com/en-us/for-contractors/jd-power-interior-paint-satisfaction-study